Prodigiously designed and created by the vision of one American artist, and led by an esteemed and socially minded board of directors, THE ICONS MUSEUM stands alone as the world's only art museum dedicated to showcasing the defining creative individuals and cultural products of the modern era. With unparalleled privacy, presentation, and artistic depth, our nonprofit museum offers a world-class art experience to all generations of visitors completely free of charge.


Artist/creator Matthew Montero explains:

"My vision was to create an art experience that was a gift to culture and the world. I feel one of the greatest aspects of ICONS is that it shows how art and creativity is a great equalizer in society. The artists I have portrayed come from all different experiences and backgrounds. And when looking at them all together, united in the same room, the thoughts of race, gender, and petty differences vanish, and we just focus on the harmony and the tremendous art they generously gave the world. I wanted to highlight this elegance, oneness, and redemptive power in one complete art experience." 


Est. 2019






A Cultural Masterpiece

Touring the museum with the artist and creator, as your sole guide, is a moving and heightened sensory experience ... the exceptional detail, oneness with nature, sense of reflection, orchestration of history, and the exquisite care that every visitor receives, is a testament to the artist's remarkable dedication to delivering 'a total work of art'. 


"The Portraits", painted entirely with Montero's bare hands (no brushes) and raw house paint, carry with them a deep substance and timeless originality never-before-witnessed in modern or contemporary art. 


Tom Lollar of Columbia University states:

"He is capturing the essence of his subject, which is extremely interesting and difficult, and is doing so through such a unique visceral process of using his hands to paint instead of brushes. He has created something very special that people of all backgrounds are resonating with."


Visitor photographs © The ICONS Museum.


Preserving Creative Genius


Surrounded by lush and private nature, the museum displays a rotating collection of 55+ iconic portraits, 100's of pristine retro products, and fine sculptures, that deeply reflects the Crème de la Crème of artists and innovators who have significantly transformed the modern world through imagination and original creativity. Every icon is intimately chosen by the artist.


Montero states: 

"I select deep artists whom time has rewarded, who gave everything for their work and had a magic about them that cannot be imitated. They all suffered immensely to carry the torch of art. And, at the end of the day, that's what ICONS is all about: a deep, human connection with the best artists of all time. People who were authentically and creatively themselves, one of one."


For Generations to Come

Ultimately, it is with this type of uncompromising vision that Montero, and THE ICONS MUSEUM, have managed to uplift people of all ages.

As the artist and founder states:


"I have always believed, and always will believe, that art belongs to the people. The best art is ultimately free to experience in venues across the world: The best of Rembrandt, Van Gogh, Picasso, Monet, Beethoven, Bach, Mozart, and connecting to the harmonious and numinous spirit of nature itself (found in every rock, eye, wing, seed, and tree). It is our purpose to work with this profoundly sophisticated organism, and never against it. Earth is a paradise, unique in the vastness of space, so why not create something pure and true that will grace and complement its soil? Why not create something we are genuinely proud of, that lifts others and doesn't make them feel dumbed-down, cheated, and swindled! That is all the enlightenment one needs to devote their life to creating and raising the consciousness of others through the magical gift of expression." 

 New for 2021



Relive the Memories

Authentic. Artist created. RetroRooms.




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