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"We are the music makers,

and we are the dreamers of dreams."

ICONS® is an unforgettable art and cultural adventure where one artist has ingeniously designed, created, and curated every aspect of the museum experience. Conducted exclusively through appointment-only tours, every guest will be taken through the very best the modern age has to offer. From world-class handpainted portraits of the most pivotal and groundbreaking artists of our time, to magically engaging RetroRoom installations that truly take you back to the great American decades, our museum requires only your presence to be fully enjoyed.

Est. 2019

Guests with portrait of iconic musician John Lennon. ©THE ICONS MUSEUM.

100% Artist Created Museum

Founded and created in 2019 by American artist Matthew Montero, the museum represents a reimagining of one of art history’s oldest subjects: iconography. 500 years ago, artists diligently painted, sculpted, carved, and captured the significant figures, symbols, stories, and overall sensibility of their era. Today, the venerated subjects are the brilliant and visionary men and women, cultural objects, and creative commercial products that have collectively moved together to shape the modern world. To tour ICONS is to journey fresh into the heart of America during the 20th century. Guided by the artist himself, it’s a tour for all generations to experience and feel the power and wonder of art in an exciting new way.